Microsoft’s 2025 Work Trend Index introduced the “Frontier Firm” framing: organisations that redesign work around AI and human collaboration, rather than adding AI as a bolt-on tool.
Why this matters for SMEs
Small businesses can often adapt faster than large enterprises. That makes this a practical growth opportunity, not just a thought-leadership story.
Birdcage take
The key move is operational redesign: define where AI assists, where people decide, and how output quality is measured every week.
